Strategies that Could Be Applied by Samsung Free Essay Example, 2250 words

As an internationally functional company, Samsung always provides exceptional customer supports by its friendly employees and superior after as well as prior sales services mechanism. In terms of customer viewpoints, the company attempts to offer prompt responses for delivering accurate service systems. In order to deliver a superior quality of customer service, Samsung can follow The International Customer Service Standard (CSS). CSS is primarily developed by the International Customer Services Institute (CSI) through which an organization can attain the superior quality of customer services and also establish flexible as well as measurable approaches in terms of service delivery. CSS comprises certain customer service principles through which Samsung can improve the service quality at the time of delivery procedures. Moreover, TICSS was developed on the basis of Five P s Services Model which is also considered as the key elements of service quality. These five P s are Policies, P roducts or Services, Premises, Processes and People (The British Standards Institution, 2013). Through this model, an organization such as Samsung can continuously evaluate as well as to measure customer service performances. By implementing this model, Samsung can attain a high level of customer expectations by developing the superior quality of customer satisfaction. We will write a custom essay sample on Strategies that Could Be Applied by Samsung or any topic specifically for you Only $17.96 $11.86/pageorder now Moreover, through this model, Samsung can also establish a superior level of customer loyalty by delivering advanced quality of products and services. Additionally, through this model, Samsung can also ensure customer satisfaction, influence employees towards the commitment of delivering good quality of services, increase customer retention as well as loyalty, develop continuous evaluation process regarding customer services along with establishing effective customer awareness in terms of products and services (The British Standards Institution, 2013). Apart from this aforementioned strategy, Samsung can also implement and follow Customer Service Strategy (CSS) through which the company can deliver superior quality of services by attaining a high level of customer satisfaction.